AI agents that reinforce your teams
instead of replacing them

Deploying an AI agent in HubSpot is kind of like giving your teams superpowers: it drastically booses what they could achieve if they had more time and data on hand. At Guépard, we help you frame this superpower and achieve measurable results for your company.

HubSpot AI Agents are not like the others

While generic AI starts from scratch and needs a ton of personalization, HubSpot's AI agents live inside your CRM and work with your company's actual data, which is constantly updated.

No need to reexplain everything, your AI agent already has the context

Your CRM already has data on your market, prospects, customers, practices and what makes your company unique. The agent uses your existing authentic material without needing to be connected to an external source.

  • It works well with little to no briefing
  • It uses your unique context to give you personalized proposals
  • It incorporates prospecting and service best practices from the beginning

Your AI agent knows context you may not have thought about

When you customize ChatGPT or Claude by giving them context, you are guiding with intention, and the AI obeys. HubSpot's agent takes your intentions into account, while drawing on information you may not have thought to specify, such as:

  • Company knowledge: values, services, data and more.
  • Real customer experiences, segmented as needed
  • Context of previous conversations

L'agent IA :
un exosquelette tentaculaire

Bon, d'accord : l'image d'un exosquelette tentaculaire est plutôt cauchemardesque. L'idée, c'est qu'il s'agit d'une extension permettant aux employés de faire plus de choses en même temps, et avec plus de force : un plus grand nombre de suivis plus personnalisés et plus serrés, une information obtenue en un instant plutôt qu'en des heures de recherche, et ainsi de suite.

Bref, un bon agent IA décuple votre potentiel.

Examples of results

HubSpot's AI agents have already started to deliver measurable results. Here is what HubSpot reports publicly:

65%

OF REQUESTS RESOLVED

by Customer Agent at more than 8k companies.

−39%

RESOLUTION TIME

for requests handled by Customer Agent.

2×

MEETINGS SCHEDULED

with Prospecting Agent.

Source: data published by HubSpot, 2026. Output-based pricing since April 14, 2026: only pay when the agent completes the task.
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It works with no oversight

Some think they can simply activate the agent and magically have it start contacting tons of people, generate leads, and fill calendars with new prospect meetings. However, by aiming for volume at all costs, the risk of going too quickly by skipping steps and harming reputation becomes glaring.

It needs to be minimally supervised

For an AI agent to be effective, a real human needs to check the first few email sends to adjust content to brand tone and stay in the loop. Your customers want to talk to humans, not computers - being in the loop allows for a person to take over when needed.

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AI agents are only for businesses with huge profits

When it comes to deploying AI projects, it's easy to imagine projects lasting several months, six-figure budgets, and a dedicated technical team with months of back and forth. And yet...

HubSpot agents can be deployed without a large budget

With HubSpot, your agent relies on what already exists in your CRM, meaning that a lot of training work is already done. The controlled result-based pricing also reduces risk at startup. As always with AI, we start small, validate, and then expand.

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AI agents dehumanise client experience

We have all seen messages on LinkedIn and emails that have clearly been automated. Is deploying an AI agent just trading a human voice to a machine's, thereby minimizing the human relationship?

AI agents increase your team availability

When an agent is well-placed and well-trained, the opposite of the myth happens: the agent removes what prevented the human relationship previously (repetitive tasks, research, centralization, etc.). The key is to delegate the right processes to the AI agent, the ones where the customers or prospects only want clear information.

Why work with a HubSpot
expert agency like Guépard?

Theoretically, you could deploy a HubSpot agent on your own: they have documented the process extensively. Realistically, there is a learning curve and technology is constantly evolving. Considering that, collaborating with an agency like Guépard offers three significant advantages.

BRAINS

External strategic vision

An agency adds a few brains around the table, brains that are always up to date on CRM best practices and able to help you avoid mistakes they've seen elsewhere.

STRENGTH

Increased capacity

When an external partner takes on a project, their mission is to lead it to completion. This way, you can stay in the know without spending all your time on it.

LEARNING

Invest in your talent

When we work alongside teams, they acquire hard and soft skills that propel them forward. We have even seen people get promoted after being involved in a project!

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"Deploying a HubSpot AI agent is like exploring a forest: you could probably reach your destination by walking alone, with a lot of energy and perseverance. However, it’s simpler and faster with a guide who tells you "watch out, the terrain is slippery here, let’s go around there, follow me". It saves a lot of time and energy."

Justine Gaignard-Parent

President and founder of Guépard

Our philosophy?

AI should (re)motivate people to work!

A common fear is that AI agents will replace humans. What we have seen is that, when AI agents are correctly configured, they only replace a part of people's work: the mechanical part, the part that tends to exhaust the workforce.

Our goal is to give teams time back to do the work they love to do, and bring companies joy through actual human-made outcomes. Because we have never known anyone take pleasure in manually transcribing long meeting recordings to be able to produce a quote for a prospect.

When agents are deployed to reduce mundane tasks and reinforce the ones people like to do, we believe they can even promote retention by removing what wears people down and allowing them to reconnect with the core of their work.

At Guépard, we think AI agents
are cool.

The three agents Guépard recommends

At Guépard, we've worked with many HubSpot agents, and three stand out. These are the ones for which we have developed real expertise and for which we have observed the highest value.

Prospecting Agent

HubSpot's Prospecting Agent can multiply personalized approaches

Ideal for sales teams who want more targeted approaches without spending additional time, such as quickly identifying the accounts to reach out to, preparing contextualized approaches and following up on dormant opportunities.

More on Prospecting Agent

Customer Agent takes on repetitive requests

Great for customer service teams that are overwhelmed with simple requests that are already covered by existing documentation, where human interaction brings no additional value.

More on Customer Agent

HubSpot's Content Agent allows you to produce more, using your brand voice

A good choice for marketing teams that want to create more content while protecting company tone, and leveraging its unique knowledge.

More on Content Agent
2 weeks

A faster deployment than you'd expect

Depending on the scenario, an agent can be operational in as little as two weeks. We provide the defined scope, careful execution, and communication along the way.
Book a meeting with Guépard