HubSpot Content Agent:
a creative assistant at your service

HubSpot's Content Agent is like a creative studio plugged into your CRM: it transforms your expertise and documentation into articles, pages, case studies, and more, all while respecting your brand.

What is HubSpot's Content Agent?

The agent helps content teams that use HubSpot not to start with a blank page and to find the right topics by tapping into your company know-how, CRM and online.

It transforms your expertise into content

From an idea of a few documents, the agent can produce a complete first draft, as well as taking on invisible work such as writing meta-descriptions, internal linking or even writing confirmation emails.

  • Blog articles that are optimized for SEO
  • Landing pages and e-mails
  • Case studies from your existing assets

It learns as you teach it

The agent relies on your brand identity (voice, values, audience), on the content you have already corrected and on CRM context to produce content that puts your brand voice forward.

  • It respects your defined brand voice
  • It uses your reference documents and content
  • It suggest topics based on what is converting

L'agent IA :
un exosquelette tentaculaire

Bon, d'accord : l'image d'un exosquelette tentaculaire est plutôt cauchemardesque. L'idée, c'est qu'il s'agit d'une extension permettant aux employés de faire plus de choses en même temps, et avec plus de force : un plus grand nombre de suivis plus personnalisés et plus serrés, une information obtenue en un instant plutôt qu'en des heures de recherche, et ainsi de suite.

Bref, un bon agent IA décuple votre potentiel.

Your experience, split into content that suits you

Examples of theme suggestions

The importance of RevOps The advantages of AI in your sector A company profile Prospecting best practices

Same theme, four formats

Blog post

RevOps: why aligning sales, marketing, and service changes everything

Landing page

Structure your growth with RevOps

Case Study

How an SME unified its teams thanks to RevOps

Newsletter

3 signs that it’s time to move to RevOps

How Content Agent works,
step by step

It starts from your context

The agent relies on what makes you unique and on what is already available as raw material: no need to repeat instructions.

  • Brand identity: tone, values, target audience
  • CRM context and customer conversations
  • Reference documents and content

It writes a first draft

The agent researches, proposes promising topics and SEO-friendly titles, then writes a complete first draft in the chosen format.

  • Suggested topics based on what works for you
  • Title options with search volume and intent
  • A draft blog post, page, case study, or email

You review

As a precaution, nothing leaves without your confirmation. The draft lands in HubSpot's usual editor, which saves you time and allows you to perform more tasks.

  • You review and add your expert judgment (E-E-A-T)
  • It writes meta descriptions, internal links, and confirmation emails.
  • No automatic publishing: a person has the last word

Concrete result:
more content, more leads

By leveraging HubSpot’s AI content tools to generate articles that reflect their daily lives, the Franchise Brokers Association has multiplied its content production while reducing its reliance on paid advertising.

+250%

content produced

+216%

organic leads

L'agent IA :
un exosquelette tentaculaire

Bon, d'accord : l'image d'un exosquelette tentaculaire est plutôt cauchemardesque. L'idée, c'est qu'il s'agit d'une extension permettant aux employés de faire plus de choses en même temps, et avec plus de force : un plus grand nombre de suivis plus personnalisés et plus serrés, une information obtenue en un instant plutôt qu'en des heures de recherche, et ainsi de suite.

Bref, un bon agent IA décuple votre potentiel.
Source: Franchise Brokers Association case study published by HubSpot (including results from Blog Writer and Content Remix). For the case studies, HubSpot mentions a work "of a few weeks reduced to a few minutes". These figures show real potential; they are not a guarantee of results.

Content Agent:
debunking myths

Let's be honest: AI-generated content gets bad press. That said, with HubSpot's Content Agent, it does not have to be the case: here are some clarifications.

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"AI content is generic and soulless"

The texts produced by AI often appear empty and interchangeable, as if they could belong to any company. It is easy to believe that this kind of disembodied content is a necessity.

It is an assistant being continuously trained

Because it relies on your documents and your CRM, the agent writes from non-generic elements. The quality of the content depends on what you give it and your corrections.

1 (1)
"We will lose our voice"

If you press a button and let the machine publish on its own without any context, then yes, you will gradually dilute what gives value and credibility to your content.

The human remains in control, upstream and downstream

The agent takes care of research, first draft and thankless tasks by relying on human-provided content. The team still adds in their lived experience and brings expert judgement prior to publish.

Who and what is this agent ideal for?

Content Agent is mainly aimed at teams with a defined brand and material, but not enough time to produce it all. The CRM is often carried by the marketing team.

Escape the blank page

Articles start blank, and content needs to be written for SEO/GEO. The agent provides topics rooted in your content, company knowledge and market needs.

Recycle what you already have

Do you have webinars, transcripts, or old articles laying around? The agent can use them to write more articles or case studies.

Boring work still needs to be done

Meta-descriptions, internal linking, confirmation e-mails… These types of content need to be created, yet shouldn't require a major effort.

How Guépard deploys HubSpot's Content Agent
with you

Guépard helps you get the most out of HubSpot's Content Agent, so your teams can use it sustainably.

1

Framing and brand identity

We start by framing your objectives, your target audience and above all your brand identity: tone, values, expertise and who you address. This is the core of all HubSpot AI tools.

2

Establishment of the knowledge bank

We collect and upload your raw material: brand guides, best past content, technical PDFs, webinar transcripts.

3

Configuration and safeguards

We activate the correct AI data settings, connect your sources and set up instructions and permissions in the studio. The agent starts on a first format.

4

Training and evolution

If needed, we can equip your team to review and coach the agent: editorial review, adding expert judgment, measuring what converts. This ensures that the knowledge remains internal, even when there is staff rotation.

justine-portrait-2025

"The more you make it a habit to feed your CRM with your expertise, the more artificial intelligence will be able to create relevant content and lighten your daily life."

Justine Gaignard-Parent

President and Founder of Guépard

Want to multiply content without multiplying costs?

In terms of content, not all companies have the same starting point. To know what it is realistic to hope for, you need to discuss your current situation and, above all, your vision.
Meet with us

Technical questions for the pros that like getting to the bottom of things