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HubSpot integrations

Connect HubSpot to your tools, without unnecessary complexity

HubSpot is at the heart of your CRM. But your organization also uses ERP, financial tools, eCommerce platforms, prospecting applications and internal systems.

Our approach: a connected system

At Guépard, we design and implement robust, maintainable and adoption-oriented HubSpot integrations.

The objective is simple: reduce double data entry, make data more reliable, and enable your marketing, sales and service teams to work in a connected system.

AImeyour CRM.

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HubSpot as an orchestration platform

We position HubSpot as a central customer relationship management platform, without seeking to replace your existing transactional systems.

HubSpot becomes the orchestration point between your teams and your tools, while your ERP, accounting or internal systems remain the operational references.

This approach avoids duplication, data conflicts and fragile integrations.

A responsible approach to integration

We integrate HubSpot in the right order, without compromising adoption.
Not all integrations have to be bidirectional from the outset. Our position is clear:

  • Defining reference systems

  • Prioritizing critical flows for Go-Live

  • Avoid artisanal integrations that are difficult to maintain

  • Building a scalable architecture for the long term

The three most common types of HubSpot integration
Not all HubSpot integrations are created equal. At Guépard, we support our customers through the three most common approaches, depending on their level of complexity and objectives.

  • Native HubSpot App Marketplace integrations

    HubSpot offers a rich ecosystem of certified applications in its Marketplace.

    These integrations are generally quick to deploy, well maintained and ideal for connecting HubSpot to already popular tools.

    This is often the simplest and most sustainable solution when the application already exists.

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  • No-code connectors (Zapier, Make)

    When integration doesn't exist natively, or when a specific flow needs to be automated quickly, tools like Zapier or Make can be used to create efficient connections without heavy development.

    This approach is useful for :

    • Automating simple tasks
    • Connecting secondary tools
    • Testing a scenario before more structured integration

    We frame these automations to prevent them from becoming fragile or difficult to maintain.

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  • Custom integrations via API

    Some organizations have specific needs:

    • Complex ERP
    • In-house systems
    • Advanced business rules
    • Critical synchronizations

    In these cases, we develop customized integrations via the HubSpot API, with a maintainable architecture and clear governance.

    The aim: sustainable, scalable and robust integration.

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Examples of frequent integrations

We regularly support integrations between HubSpot and :

Financial tools and billing

eCommerce platforms

Telephone systems

ERP (e.g. Microsoft Business Central)

Field management applications

Internal systems via API

Prospecting tools and data enrichment

Each integration is designed to serve a real process, not abstract automation.
Our partnerships with the best HubSpot applications

Guépard is heavily involved in the HubSpot ecosystem and works with several of the Marketplace's leading applications.

We regularly support the implementation and optimization of tools such as :

Surf

LinkedIn prospecting and enrichment

Arrows

Sales enablement and structuring sales paths

Map My Customers

Field management and external sales

Aircall

Telephony and business productivity

PandaDoc

Submissions and electronic signature

Supered

Adoption and productivity in HubSpot

QuickBooks

Accounting and billing connected to HubSpot

Fathom Note Taker

Automated note-taking and meeting summaries

Google Workspace

Integrated e-mail, calendaring and collaboration

Microsoft Universe

Microsoft 365, Outlook, Teams and the enterprise environment

These partnerships enable our customers to get the most out of HubSpot, while keeping the architecture simple and consistent.
Data integration and enrichment

Integrations don't just synchronize systems. They can also enrich your CRM.

Tools like Surfe, for example, enable you to connect LinkedIn directly to HubSpot and improve data quality.

A good integration strategy enables :

  • Better segmentation
  • More efficient prospecting
  • Less manual data entry
  • A solid foundation for artificial intelligence
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Artificial intelligence starts with solid integration

At Guépard, we prepare your CRM to make artificial intelligence really useful.

HubSpot's AI features, like Breeze, rely on one fundamental condition: reliable, well-structured data.

Poorly designed integration creates noise.

Well-governed integration enables :

  • Intelligent automation

  • Relevant recommendations

  • Reliable insights

  • Sustainable adoption of AI

Continuous optimization of integrations

A connected CRM needs to evolve.

Without maintenance, automation ages, data degrades and visibility diminishes.

We offer ongoing support packages for :

Optimize your existing integrations

Improving data quality

Integrating new HubSpot features

Supporting adoption over time

Frequently asked questions
Does Guépard develop custom integrations?
Yes, we do custom HubSpot integrations via API when required, always with a focus on maintainability and scalability.
Do you only integrate tools from the HubSpot Marketplace?
No. We work with both native applications and connectors such as Zapier or Make, as well as custom integrations via API.
Do integrations include marketing, sales and service?
Yes, good RevOps integration includes all departments. HubSpot must remain a source of shared truth.
Is your team bilingual?

Yes, the entire Guépard team is bilingual (French and English), which enables us to support organizations throughout the French-speaking world, as well as English-speaking teams.