HubSpot's Prospecting Agent:
a BDR that never sleeps

HubSpot's Prospecting Agent acts as a sales assistant that supports business development. It monitors signals across the interwebs and within your accounts, then writes personalized messages directly in your CRM. At Guépard, we deploy it with measurable results in mind.

What is HubSpot's Prospecting Agent?

The agent does what prospecting teams do every day, like finding relevant accounts and following up on opportunities, but at scale and around the clock.On top of being super quick, it is kind of omniscient, at least within the context of your CRM data.

It follows up on dormant opportunities

The agent can send follow up with contacts no one has reached out to in months and start new conversations with prospects when justified by a signal.

  • New hires, rounds of funding and acquisitions
  • Prospects that become active again in the CRM
  • Website visits and buyer intent signals

It personalizes each message

The prospecting agent cross-checks what the CRM "knows" about the contact, including their conversation history and company information, with what it finds online.

  • It can reference a real meeting or a trade show
  • It uses the brand tone you define
  • It writes in each contact's preferred language

L'agent IA :
un exosquelette tentaculaire

Bon, d'accord : l'image d'un exosquelette tentaculaire est plutôt cauchemardesque. L'idée, c'est qu'il s'agit d'une extension permettant aux employés de faire plus de choses en même temps, et avec plus de force : un plus grand nombre de suivis plus personnalisés et plus serrés, une information obtenue en un instant plutôt qu'en des heures de recherche, et ainsi de suite.

Bref, un bon agent IA décuple votre potentiel.

Hyper-personalized prospecting thanks to two data universes

In the CRM

Email exchanges
Calls and meetings
Notes (ex: events)
Preferred language

Out of the CRM

Intent signals
News and websites
Hiring or financing
justine-gaignard-parent
Justine Gaignard-Parent to Marc Tremblay, Constructions Boréal

Hello Marc,

I saw that Constructions Boréal was at the Contech show last month: I had the opportunity to talk with one of your colleagues.

Congratulations on your recent round of funding: this could be the perfect time to equip the sales team with some new tools!

We have a new offer for construction companies: would you have 20 minutes this week to meet?

Pending your approval
Approve

How Prospecting Agent works,
step by step

CRM and web monitoring

The agent continuously monitors what is moving, inside and outside of HubSpot, so that it can identify which accounts are worth approaching now.

  • External signal example: new hires
  • Internal signal example: a prospect who becomes active again
  • Visits to your website and buyer intent signals

Centralization of relevant information

Once a relevant account is identified, the agent cross-checks CRM history with what it finds online to fully understand who it will contact.

  • Past interactions: emails, calls, meetings, notes
  • Company website: values, services and products
  • Recent company news

Personalized message preparation

Based on its research, the agent writes emails specific to each account and proposes a sequence that respects good prospecting practices.

  • One unique message per contact
  • Respects your brand or user tone
  • An objective identified beforehand (e.g. securing a meeting)

Adjustments and approval

In semi-autonomous mode (the one we recommend), each email waits for your green light; the agent then chooses the most strategic send time.

  • You approve, modify or rewrite each message
  • It learns from your corrections to improve with each iteration
  • Once the goal is reached, it passes the conversation to a human

Concrete result:
double the meetings

By replacing their sequences with the HubSpot prospecting AI agent, RevenueWell has increased its scheduled meeting rate from about 22% to 40%, nearly doubling.

22 → 40%

of scheduled meetings

the rate of booked appointments increased from 22% with the sequences to 40%.

<1 h

to process MQLs

a hundred marketing leads can be handled in less than an hour.

L'agent IA :
un exosquelette tentaculaire

Bon, d'accord : l'image d'un exosquelette tentaculaire est plutôt cauchemardesque. L'idée, c'est qu'il s'agit d'une extension permettant aux employés de faire plus de choses en même temps, et avec plus de force : un plus grand nombre de suivis plus personnalisés et plus serrés, une information obtenue en un instant plutôt qu'en des heures de recherche, et ainsi de suite.

Bref, un bon agent IA décuple votre potentiel.
Source: RevenueWell case study published by HubSpot, 2026. Outcome-based pricing since April 14, 2026: you pay when the agent completes the task (about $1 per lead recommended for the approach), with a 28-day free trial.

Prospecting agent:
myth and reality

We hear a lot about AI-assisted prospecting on the ground among Quebec SMEs. Here are a few clarifications to clear things up.

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"The agent should be completely autonomous."

People imagine that they can activate the agent so it immediately contacts hundreds of people without a human giving the go-ahead. That could be cool (although would it really?).

You should stay in control

In almost all of the organizations that implement Prospecting Agent, it runs in semi-autonomous mode: a human checks every message before it's sent.

1 (1)
"It creates disembodied generic emails"

Some people fear AI-powered mass mailing: the same copy-pasted message with only the first name and company name swapped out. The kind of fake personalization that prospects spot in two seconds flat.

More personalized, to more people

Since the agent draws on past CRM interactions and web signals, it writes a tailored message for each contact across dozens of prospects at once, a feat no mere mortal could pull off.

Who and what is this agent ideal for?

Prospecting Agent is mainly intended for companies that already have prospecting activities in place, both in B2B and B2C.

ALIGNMENT

Marketing and sales

Some MQLs go weeks without hearing from you because nobody has the time? The agent picks up the slack and reaches out to every marketing lead with the right context.

RE-ENGAGEMENT

Inactive contacts

A pipeline full of stalled deals gone cold over time? The agent brings it back to life at just the right pace, guided by the signals each prospect sends.

EVENTS

Follow up after a show

Came back from a conference with a list full of names? The agent follows up with every attendee personally, turning those handshakes into pipeline.

How Guépard deploys Prospecting Agent
with you

By working with a HubSpot Platinum Partner agency like Guépard, you aren't simply installing a new tool: you're following a five-step process that allows your teams to use it autonomously and sustainably.

1

Strategic framework

We start with a meeting to frame the objectives and segmentation: which prospects, which sales profiles, what CTA. This is what distinguishes a generic agent from a successful one.

2

CRM data audit

We make sure your CRM has everything you need to reach your goals. In most cases, this is where it all plays out. If there is any data clean-up to do, we make sure it's done prior to launch.

3

Agent configuration

We set up your sales profile, your brand voice, your monitoring signals and your CTAs. We start in semi-autonomous mode to test the human validation process.

4

Sample launch

We launch the agent on around ten contacts to make sure the quality of the messages meets your standards before expanding. In most cases, everything is online in less than two weeks; less than a month if there was data to prepare.

5

Training and evolution

We track the results of your BDRs and answer their questions so they can review and coach their agent. This way, the knowledge stays internal, even as technology evolves.

justine-portrait-2025

"The greatest impact of artificial intelligence is the time being given back to people. We see it firsthand with Prospecting Agent: more deals closed, and hours freed up every week."

Justine Gaignard-Parent

President and founder of Guépard

2 weeks

From first meeting to first email

When your setup is already in good shape, that's all it takes to test Prospecting Agent on a first batch of contacts. Let's see what's realistic for you.
Book a meeting

Technical questions for pros who want to dig deeper